our passion.
Underground Hidden Dog Fences by Dogwatch®
Dedicated Pet Professionals
DogWatch® of Upstate NY is owned and operated by husband and wife team: Bob and Aileen Howard. We have a combined experience of 44 years in the pet containment industry. We service and sell in 18 counties in Central New York, up to the Canadian border. Pet safety is our passion. We do this for the love of the animals. Aileen grew up on a dairy farm and Bob has always had pets and wanted a way to work with them. Read More
What Our Customers Say
All reviews
Posted on Google
tina woodcockSeptember 10, 2026Trustindex verifies that the original source of the review is Google.
Wonderful , excellent professional work. Training to installation and always there for me .Posted on Google
Diane MunroSeptember 2, 2026These guys go out of their way every time a question comes up. We have 3 different collars and a very large space. The initial cost was surprising reasonable and they are a phone call away. It has been 8 years!!Posted on Facebook
Dakota KohoutAugust 19, 2026recommendsTrustindex verifies that the original source of the review is Facebook.
Took the time to explain everything in detail and followed through with everything 10/10 would recommend this to any dog ownerPosted on Google
Dakota KohoutAugust 19, 2026Such a pleasure to work with.. went above and beyond..will be recommendingPosted on Facebook
Sidney CroftAugust 8, 2026Wanted to say a BIG thank you to DogWatch of Upstate NY, LLC! They provide the best service and knowledge when it comes to secure confinement for your pets. Highly recommend if you are thinking about doing an invisible fence it is 100% worth it. The peace of mind alone is worth it. My three dogs can be outside and I don’t have to worry about them. Most recently we added Linda to the invisible fence at the new property. And if Linda can do it, any dog or cat can do it being she’s blind, deaf and stubborn! Posted on Google
Barbara InserraAugust 6, 2026I love the peace of mind that my dogs are safe when outside. I live on a busy road and would hate for one of them to get hit.Posted on Google
Sharon MillerJuly 14, 2026I just had a new leech field installed and my fence wire was damaged. I called the company and they immediately scheduled a service call as well as replaced my receiver that was damaged. Very reasonable repair cost and I am so so pleased with the quality of the responses and customer service. I highly recommend this company!!!Posted on Google
Dame KadooJuly 10, 2026What a fantastic experience. I was previously at a different company and so dissatisfied. DogWatch , thru Bob and Aileen, are responsive, friendly, and so professional. The product is excellent and my dog Toby is so very happy to have his freedom again!!! I highly recommend DogWatch and thank you Bob and Aileen and Johnny. You’re the best.+0Posted on Google
Nelson DelameterJune 21, 2026Very fast professional service. Bob and Aileen are the best. Jon the service tech solved our fence issue very fast.Posted on Google
jordan treenJune 19, 2026Great people to work with! We thank you!Posted on Google
Jan KMay 28, 2026Great service and super nice people!+1Posted on Google
Sara HaynesApril 7, 2026Truly amazing company! They were so friendly and personal. They answered every question and made us feel comfortable every step of the way. Aileen stayed in contact with us through the whole process. Our puppies were very relaxed with her. Highly recommend to anyone!Posted on Google
Holly WestcottMarch 31, 2026Bob & Aileen are great! Such sweet, likeable, and trustworthy people. We couldn't be happier with our experience with them.Posted on Google
Bob NewmanMarch 30, 2026They always go way above average for everything they do also great people to talk to and they remember youPosted on Google
Shelly KemptonMarch 26, 2026Aileen and Bob have been wonderful! And their training has been spot on for my very energetic Vizsla.Posted on Google
Sharon MillerFebruary 25, 2026Excellent customer service. The unit works great and it keeps my little rascal in the area I want safely. Training was such a breeze. Great business all around.Posted on Google
RayFebruary 5, 2026This review is long overdue. We have had such a great experience with DogWatch from the very beginning. Aileen has been incredibly helpful getting us set up and comfortable with our invisible fence system—she really took the time to walk us through everything and made the whole process easy and stress-free. We have one dog who is extremely difficult, and I was honestly very worried that an invisible fence wouldn’t work for him, but it has been absolutely fantastic. The system has exceeded our expectations and given us real peace of mind. More recently, Bob came out to help us with training our new puppy using a training collar, and it has worked wonders. His knowledge, patience, and hands-on approach made a huge difference, and we saw results right away. We are truly so happy we found DogWatch and their team. The service, support, and results have been outstanding, and we will absolutely be long-term customers. ⭐⭐⭐⭐⭐Posted on Facebook
Helen WolgerNovember 19, 2025What a great team! From the first phone call I was impressed by their professionalism, courtesy and care. They came in person for the quote, gave us great information and answered all of our questions. The training sessions were tailored to our two dogs and their personalities. We did our part with the homework and we now have our two dogs running free within the boundaries we set within our yard. The team couldn’t have been nicer to our dogs. Would highly recommend them!Posted on Facebook
Robert KohrmanOctober 4, 2025Excellent system. The training is very effective. It is so wonderful to see Shiloh running free around our 1 acre of land.Posted on Facebook
Gwen BurnsFebruary 18, 2025❤️great for keeping pets alivePosted on Facebook
Dennis AikensOctober 22, 2024Great family owned business! After some easy training our dogs have no interest running next door to the neighbors.Posted on Facebook
Jenella MulhallAugust 16, 2024Bob, Aileen and Jonny were so friendly and so helpful. They even came to a court date with us when we were having some issues with our neighbor. I truly believe they saved my dogs life and I couldn't recommend them more.Posted on Facebook
Gail Camplin AbplanalpMarch 8, 2024Our first experience with Bob and Aileen was during the beginning of COVID. We were living in the country and just before COVID started we bought Lulu. As Spring approached we wanted to make sure she was safe so called Bob and Aileen. They came right away and installed a fence (over an acre) in the freezing cold. Their training was the best! Two years later we decided to move to a village location and once again had Bob and Aileen install a fence. No training needed - Lulu knew exactly where her lines were by a few flags. Last year we accidentally cut the line and within a day or so they came and fixed the line. We HIGHLY recommend DogWatch of Upstate NY - Bob and Aileen are so caring and want what's best for your pets!Posted on Facebook
Judy LazinaJune 20, 2022Professional and reliable -- Bogie is so happy he has a big yard, freedom, and (for me) safety!Posted on Facebook
Lexy StetsonJune 3, 2022Very professional and respectful of our time. The training worked great and my dogs love being outside so much more now! 10/10 recommendPosted on Facebook
Bsk BuschDecember 14, 2021professional, SO knowledgeable about what they do, kind, responsive. 💯 recommendPosted on Facebook
Christine Smith MorrisseyOctober 25, 2021wonderful experience now my babies can run to their hearts are contentPosted on Facebook
Gail Nichols AshleyAugust 12, 2021Riley is so happy to have the freedom to roam free in our yard. So pleased with our hidden fence and the quality service of DogWatch of Upstate NY.Posted on Facebook
Amanda MarieJuly 15, 2021Bob came to install our fence today and I couldn’t have had a more pleasant experience. I was so happy with the service! He explained everything so well. HIGHLY recommend!Posted on Facebook
Taylor StockwellMay 23, 2021Highly recommend! Awesome people to work with, very patient and friendly. We were very pleased with how fast the fence was put in and how quickly she caught on to the trainings. We are relieved knowing our dog will be safe near our busy road!
Our DogWatch Dealership is locally owned and operated by people that live in your community or close by. When you choose DogWatch of Upstate NY, it's a win/win; you get the world’s best pet containment and training products, Pet Friendly™ solutions and outstanding customer service, plus you help support a local business!
Customer Testimonial
Bob and Aileen Howard recently installed hidden fence on our property in Massena, NY, and provided our dog Lucky with the necessary training. The results have been amazing. Lucky is a very energetic, and headstrong puppy and somehow they managed to train him in a very short amount of time.
Andy and Monique-Rouleau Cox
How Do DogWatch Underground Hidden Dog Fences Work?
A hidden fence is an underground dog fence system that uses an electronic signal to keep your dog within a designated area and away from potential dangers. An underground wire transmits a radio signal to your pet's receiver collar. Watch the video to see how it works!
DogWatch has been making Hidden Dog Fence systems since 1990. Our fences are sold and installed by our network of over 200 independent DogWatch Dealers worldwide.
Frequently Asked Questions
How do hidden dog fences work?
Hidden fences are created by burying a ‘boundary wire’ a few inches underground around your property. The buried wire carries a harmless, low level radio signal from a transmitter installed in your house or garage. Your pet wears a lightweight, waterproof receiver collar that recognizes the radio signal. As your pet approaches the buried wire, the receiver collar emits a warning signal (audible or vibration). If your pet travels further, he will receive a mild electrical stimulation (also called a “correction”) from the receiver collar. Through a training program, your pet learns to recognize his fence boundaries and learns to stop at the warning signal. Although there are differences in some of the product features, this is how all hidden fences work (DogWatch®, Invisible Fence® and other radio fence brands.)
With an indoor system, the hidden wire runs around your couch, under the lip of the counter, around the trash or across a doorway or wherever you need to create either a containment area or an “off-limits” area. We also have “wireless” indoor units that do not require placement of a boundary wire. Give us a call to discuss your options.
How does my dog learn where the hidden fence boundary is?
Training is an important part of the process. After we install the hidden fence, we work with you to train your pet. The training includes teaching your pet to recognize the containment area boundaries through a combination of voice commands, audible warning signals from the receiver collar and visual flags that are set in the yard where the pet hears the warning alert. With training, the dog remembers the placement of the flags and associates the flags with the warning signal. As your pet learns, the flags are slowly taken away. Your pet also learns that if he continues beyond the flags and warning alert, he will receive a correction (a mild electrical stimulation from the collar). After training, most dogs do not cross the hidden boundary; they usually stop before the warning signal to avoid the correction.
We will initiate the training and provide instructions and support so you can complete and reinforce the training. After the initial training, your dog goes through a training session with you for a few minutes each day for about two weeks. We will develop a plan to meet the specific training needs of your pet(s).
Will the stimulation from a hidden dog fence collar hurt my dog?
The “stimulation” from the collar is a sensation similar to the static shock you receive after walking across a carpet in your socks. It is a brief, unpleasant sensation designed to deter a pet from leaving the boundary. After training, most dogs do not cross the hidden boundary and thus do not receive a correction.
The electronic stimulation will not “burn” your pet. In rare instances, prolonged or improper use of an electronic collar has resulted in a pet developing pressure sores on their necks. This situation is easily avoided by ensuring that the collar is fit properly and removed regularly. DogWatch strongly recommends removing your dog’s receiver collar daily when not in use.
How much do hidden fences cost?
The cost for a DogWatch Hidden Fence is almost always much less than traditional fencing. The cost varies based on which system is right for you, the number of pets, the size of the property, how many sidewalk and driveway cuts, if you want internal “garden loops”, etc. Contact us for a free consultation and an estimate for your property.
In addition to costing less than traditional fences, hidden fences provide more flexibility and more secure containment than traditional fences. For example, you can contain your dog in your yard, but keep him out of a pool area, garden or driveway gate. Plus, your dog cannot jump over, chew through or dig under a hidden fence. And hidden fences don’t need to be painted and don’t deteriorate like traditional fences.
There usually isn’t much difference in the cost of a DogWatch® fence and other Dealer installed brands (such as Invisible Fence®.) Retail brands may seem to cost less than the Dealer installed brands, but they do not include installation (which can be challenging), training (which is very important), ongoing support or a good Warranty program. Also, Dealer installed products tend to be better quality than retail brands.
Is there a guarantee on the DogWatch Hidden Fence system?
We offer a Lifetime Limited Warranty on our outdoor systems professionally installed by DogWatch of Upstate NY. There is also a limited 30-day money-back guarantee if you are not satisfied with the system.
Who is DogWatch?
DogWatch is a privately-owned, people-oriented company that takes pride in our commitment to exceptional customer service. We strive to create the best pet containment products in the industry, and have been "surrounding pets with freedom" since 1990. Our engineers constantly research and develop new ways to make our products the safest for your pet and the easiest for you to use in your home. Our products are all designed, fully assembled and tested at our corporate headquarters in Natick, Massachusetts, USA.
DogWatch® is not Invisible Fence®
DogWatch "hidden fences" are often mistakenly referred to generically as "invisible fences". Invisible Fence® and Invisible Fencing® are Brand names, products and registered trademarks of Invisible Fence, Inc. Explore the links below to learn more.
Did you know you can trade in your existing dog fence system for DogWatch?
